Roots turns 10 this year. At the heart of our celebrations is our mission: to encourage more and more people to move and find their own way to feel good. That’s why we’re looking for a diverse group of brand ambassadors to join us in sharing their experiences and thoughts on Roots, yoga and wellbeing from May to December 2026.
Who are we looking for?
We’re looking for enthusiastic storytellers who are passionate about wellbeing and yoga and want to share their experiences out loud. Your follower count, yoga background, age or gender doesn’t matter, as long as you’re genuinely interested in wellbeing, can visit one of our Helsinki studios regularly and commit to at least one social media post per month from May to December.
You’ll need to live in Helsinki or the surrounding area and be able to visit one of our five Helsinki studios regularly (Töölö, Herttoniemi, Punavuori, Vallila, Munkkiniemi).
It’s important to us that our group of ambassadors reflects our promise: For every body. Wellbeing looks different for everyone, regardless of background, gender or life situation. We warmly encourage applications from all walks of life.
What does the collaboration involve?
As an ambassador, you commit to sharing your experiences and thoughts on Roots and wellbeing topics on your own social media throughout the rest of 2026, in practice at least once a month. Roots may reshare your posts on its own channels.
You can draw your topics and themes from your own experiences and perspectives: What does yoga feel like in your body? Where do you find motivation to move in the middle of a busy life? What does your everyday life with Roots look like? What matters most to us is that you find angles you genuinely have something to say about. We won’t put words in your mouth, we trust your perspective.
What do you get?
You’ll receive free and unlimited access to all Roots studios and online classes for the full season, a gift card for our café services, discount codes for private classes, events and our online store, a goodie bag to kick off the season, and access to our ambassador community and meetups. And above all: a place in a community and a mission that means something. 🌿
How to apply
Make a relaxed, informal video (maximum 3 minutes) telling us who you are and why you’d be a natural part of the Roots story. Tell us which of our studios would feel most like home for your practice. We’d love for the video to reflect your personality. Technical polish isn’t the point, your perspective and approach are what count.
Send your video to aino@roots.fi by 30 April 2026. Those selected will be notified personally, and the collaboration begins in May.
What is Roots?
Roots is Finland’s largest yoga studio brand. Our story began in Kallio in 2016, and today we have six studios in Helsinki and Tampere, two vegan cafés, online yoga, teacher trainings and retreats, welcoming over 80,000 visitors each year. Our mission is to bring the joy of movement and the peace of presence into everyday life.
Behind our Finnish, family-owned company you’ll find a team ranging from full-time yoga teachers and wellbeing professionals to students, experts, entrepreneurs, artists, writers, parents and grandparents.